CES, the world largest annual consumer electronics show, is currently underway in Las Vegas. The show runs from 7-11 January and features a bunch of announcements and unveilings in the consumer technology and over the years, the automotive space as car shows have lost popularity. But if we’re honest, cars are a lot about the tech these days, definitely for EVs.

The show features with a lot of prototypes and concepts that sometimes never make it to production. It’s fun to follow some of the weird stuff that gets showcased.

CES 2025: what caught our eye

Nvidia: The company delivered a keynote address and announced AI advancements in robotics, agentic AI, gaming and autonomous driving. CEO Jensen Huang walked on stage with its new consumer GPU aimed at gamers, developers and creators. The new GeForce RTX 50 series features 92 billion transistors that provides over 3 352 trillion AI operations per second (TOPS) of computing power, on the high end 5090 model. The company is building its own AI models, fueling robotics and autonomous vehicle development, and bringing some of the most powerful computing tools to the masses, as per Mashable. You can read more here.

CES 2025

Acer: AI powered laptops, electric scooters, and a new handheld gaming device kept Acer busy at CES 2025. The company says its Aspire Vero 16 is the world’s first laptop made with bio-based oyster shell material; while its new Nitro Blaze 8 and Nitro Blaze 11 handheld consoles will be powered by AMD’s Ryzen 8040 Series; plus it showed off the new Predator ES Storm eScooter and Acer ES Series eScooters for urban and outdoor adventures. Its Copilot+ PC offering is now expanded across its laptop and desktop portfolios featuring the latest processors and integrated NPUs.

Asus: Expanding on its existing range of consumer Copilot+ PCs, Asus has come out with new laptops powered by the latest Snadragon X and X Elite processors for the first time, such as the Vivobook 14/16, Vivobook S14/16 and Zenbook A14 models. It says the new laptops deliver up to 45 TOPS AI performance and extended battery life. It’s worth noting that the Zenbook A14 weighs a mere 980g, which it says is the “world’s lightest Copilot+ PC”. On the commercial side, there were new Experbook B series and on the SMB front, Expertbook P series and for education, the Asus Chromebook CX14.

Dell: The company has rebranded its computer lineup and got rid of its XPS, Inspiron, Latitude and Precision brands, and instead, will offer laptops in three categories: Dell, Dell Pro, and Dell Pro Max (sound familiar?). It will also bring AI to its range of devices, and brought back its Alienware Area-51 gaming desktop and laptops, which is upgradeable and no longer uses proprietary parts.

Lenovo: After debuting a rollable concept laptop at CES previously, Lenovo unveiled the ThinkBook Plus Gen 6 Rollable, an AI powered laptop with a rollable display that expands vertically from 14-inches to 17-inches. Naturally, it offers split screen functionality, virtual displays and is powered by Intel Core Ultra chips. It also unveiled AI laptops powered by Lenovo AI Now built on Meta’s Llama 3 model and ThinkPads. On the gaming front, it announced the Legion Go and Legion Go S handheld gaming consoles powered by SteamOS and other Legion gaming laptops.

LG: LG is also jumping on the AI bandwagon, called it “Affectionate Intelligence” with aim to create more human-like and personalised AI interactions within daily life and will collab with other partners for this, like Microsoft. It also unveiled the “world’s first” completely wireless OLED evo M5 TV; UltraGear gaming monitors including a bendable 5K2K gaming monitor; and its second-gen LG Signature appliances including a fridge with a transparent OLED display to see what’s inside their fridge. It also unveiled new LG Gram laptops with Hybrid AI integration for the Gram Book, Gram Pro, and Gram Pro 2-in-1.

BMW: No stranger to CES, BMW showed off its updated iDrive featuring BMW Panoramic Vision head-up display that spans across the bottom of the windshield to show important real-time driver information. It also updated the steering wheel to provide haptic feedback, and a fully customised interface. This new interface is built on its new Operating System X that will debut with Neue Klasse models later in 2025.

Honda: Honda unveiled two new EV concepts, the Honda 0 Saloon and Honda 0 SUV. While no specifications have been shared, the EVs are beyond a concept, they will enter production next year, in 2026. It will feature a five-screen dashboard, including a digital gauge cluster, central touchscreen, passenger display, and side camera view screens. The vehicles will also have level autonomous driving features, which allows hands-free operation under certain conditions.

Sony: Sony Honda Mobility finally shared pricing on its electric car, the Afeela, which made its prototype debut at CES a couple of years ago as the Sony Vision-S. The Afeela 1 is a four-door sedan that will go on sale in California starting at $89 900 for the Origin, and $102 900 for the Signature model. It features a 91kWh battery and you can play PS5 games on its infotainment system. Its personal assistant, developed with Microsoft, and its level 2 autonomous driving features will be available through a subscription model, but comes with a three year subs.

XPeng: We can’t end off without mentioning the Chinese EV maker XPeng who showed off the AeroHT “Land Aircraft Carrier”, a modular flying car. The six-wheel electric van has a trick up its sleeve, it houses an electric vehicle take-off and landing (eVTOL) aircraft at the back. It has a spot for one passenger and according to XPeng, it will take just five minutes to learn how to operate it and three hours to master it. It features a joystick control and a giant touchscreen in the cockpit. The use case? Definitely not commutes, but rather to explore remote areas like when you go camping.