TikTok strengthens AI transparency

TikTok is tackling AI through a range of new tools that will strengthen AI literacy, improve transparency for AI-generated content or spam.

The social media network announced it at the AI for Good Global Summit in Geneva, which it hopes to help consumers use AI safely and responsibly.

Tom Varghese, AI Lead for TikTok’s Global Public Policy team says people should have context, confidence and control over their experiences with AI on TikTok.

“We continue to invest in technologies, partnerships and educational resources that help people spot AI-generated content, understand how it’s created, and use these tools creatively and responsibly,” says Varghese.

TikTok acknowledges that AI opens new opportunities for creativity and storytelling but as the tech evolves, it can be misused to mass produce spam that drowns out original content and undermines trust.

This is the reason is it is testing enhanced detection systems to identify accounts that post AI-generated spam.

TikToks says it already removed 86 million fake accounts globally in the first quarter of 2026, and more than 3 billion videos have been labelled as AI-generated content. It does this using its Content Credentials, creator disclosure tools and invisible watermarking technology.

The company says it has joined the Coalition for Content Provenance and Authenticity (C2PA) Steering Committee to become part of the group helping shape industry standards for content authenticity and AI transparency.

TikTok’s AI literacy hub

TikTok will be launching a new in-app literacy hub for users in African markets, including South Africa, Kenya and Nigeria. It will provide users with educational resources to recognise AI-generated content and how AI tools are used on the platform.

It has also pledged US$4 million to its AI Literacy Fund to expand on the reach and impact, it says.

TikTok has partnered with Moxi Africa in South Africa since launching the initiative in November 2025, including the Centre for Journalism Innovation and Development, Africa Check and Paradigm Initiative in Nigeria and Eveminet and  Mtoto News in Kenya.

TikTok adds that it also supporting creators who use AI responsibly, and has invested in AI tools such as as Smart Split and AI Outline, alongside features like Manage Topics to give people control over how much AI-generated content they see.

Creators including Tonnee Ndungu and Nyandia Gachago (Kenya), Olayemi Afolabi , Comfort Obiagbaoso (Nigeria) Motso Mike and Akhil | AI Engineer & founder (South Africa) are using AI in innovative ways to educate, entertain and inspire their communities, demonstrating the positive potential of AI-powered creativity on TikTok, it says.