Honor has announced a partnership with luxury lifestyle brand Porsche Design to create smartphones that combine function design and cutting edge technology. According to the media release, the partnership is driven by shared values, but this is no surprise because former parent company Huawei had a similar partnership.
Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group says the exclusive partnership with Honor is a milestone for the further expansion of Porsche Design’s iconic electronics product portfolio.
“With Honor we have found the perfect brand partner to drive innovation and offer our customers exciting new products that perfectly combine exceptional design and outstanding performance. We share the same goal to become leaders in the modern luxury segment of smart devices,” says Buescher.
George Zhao, CEO of Honor says they are honored to work with a partner like Porsche Design and to explore how openness and innovative collaboration can merge exceptional design and outstanding performance to bring state-of-the-art technology to the premium segment of smart devices.
““Honor’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between Honor and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” says Zhao.
The first jointly developed smart device between Honor and Porsche Design will be unveiled in January 2024 in China, says both companies.
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