Melon Mobile is offering South Africans a chance to test out their network for a free trial period.
The mobile virtual network operator (MVNO) piggybacks on MTN but is run independently, with its own support channels, call centre, rates and notably, no physical stores as it is completely digital.
In what appears to be a first in SA, the mobile network is offering a 14-day free trial with 5GB of data, plus unlimited calls and texts to test drive the network with the option to opt out after the trial period ends.
Calvin Collett, founder and CEO of Melon Mobile says: “Mobile offerings have not really evolved at the same pace as technology. We think that needs to change, because the world around us has changed. We believe in our offering so much that we’re asking all South Africans to put us to the test. We want everyone to experience the freedom, control, and value that our digital journey offers, without any constraints of physical stores.”
Melon Mobile explains that when the 14-day trial period ends, “users will automatically be placed on the 5GB Unlimited Plan for R199 per month unless they choose to change plans or opt out before the trial period ends.”
The digital-only network offers support through Whatsapp and call centres, to help customers sign up if they are having trouble with the self-RICA process on the app, or activate their SIM cards, and help with porting.
“This is not the last time we are going to shake things up,” says Collett.
Melon Mobile also offers eSIM and Family Plans without having to go into a store to set-up, offering a modern, flexible and digital mobile experience, it says.
Collett adds: “eSIM is another step towards a truly digital mobile company. Our customers now have the choice to use our service over eSIM or physical SIM, or even have an eSIM as a secondary SIM to take advantage of our competitive Data & Voice prices, especially when they are locked into long-term contracts they can’t get out of.”
TL;DR
- 14-Day Free Trial: Every South African gets 5GB Data plus unlimited Calls & Texts for free.
- Automatic Plan: Post-trial, users move to the 5GB Unlimited Plan for R199/month unless they opt to change or cancel.
- No Physical Stores: Entirely digital journey from SIM purchase to service management via the Melon Mobile app and website.
- Customer-Centric Approach: Focused on simplicity, configurability, and control, tailored to tech-savvy individuals aged 18-45.
Related posts
ABOUT
Recharged is an independent site that focuses on technology, electric vehicles, and the digital life by Nafisa Akabor. Drawing from her 16-year tech journalism career, expect news, reviews, how-tos, comparisons, and practical uses of tech that are easy to digest. info@recharged.co.za