Google South Africa’s Year in Search 2024

Google South Africa has shared its annual year in search results for 2024 that covers top searched words, interests, individuals and top movies, TV and sporting events.

Year in Search provides an annual analysis that reveals the top trending lists and spotlights what the world searches to see, learn, and do, explains Google.

“In South Africa, this year’s results show a heightened interest in entertainment, current affairs, events, sports, celebrities, and notable personalities who have passed away.”

It says, the year has seen the unexpected rise of a seemingly simple word – demure. Once a term often associated with outdated notions of femininity, “demure” has been reclaimed and reimagined for a new generation.

“What began as a playful TikTok trend ignited a broader conversation about individuality, self-expression, and challenging societal norms. From fashion runways to social media feeds, the word “demure” was everywhere, sparking curiosity and inspiring creativity – the meaning of the word demure is one of this year’s most searched words, this is according to the 2024 Year in Search data.”

Here are the Top 10 lists:

For more information, visit: https://trends.withgoogle.com/year-in-search/2024/za/