The new Honor Magic7 Pro’s AI Camera seems to have a point of view for how Mzansi lives, loves and remembers.

In an era where every smartphone brand promises to be smarter, sharper, and sleeker, a groundbreaking device is making waves—not just for its capabilities, but also for its unique knowledge base.

Picture a camera that doesn’t require your finger to tap, but rather anticipates and captures the ideal moment before it even occurs. That fleeting smile? Captured. The mid-air backflip? Framed. This isn’t science fiction; it’s AI-powered photography elevated to new heights.

At the core of the new Honor Magic7 Pro lies a revolutionary camera system that anticipates motion and instinctively knows when to capture the perfect shot.

It’s a departure from the traditional “point and click” approach, offering a more intuitive and dynamic experience. Imagine having a sixth sense built into your phone, transforming anyone, including yourself, into a split-second storytelling maestro.

As smartphone fatigue sets in, South Africans are seeking smarter technology that aligns with our unique lifestyle. That’s where AI truly shines, making the Honor Magic7 Pro a game-changer.

Honor Magic7 Pro now available in SA

If you’ve heard whispers about this tech marvel and are curious about its true capabilities, here are four surprising things it can do that your current phone probably can’t:

  • Predicts the perfect photo moment – that split-second smile or action shot? The camera senses motion and catches the magic before you even tap.
  • Zooms without the blur – got a seat at the back of the venue? With 200MP and 100x AI Super Zoom, it’s like front row, every time.
  • Battery that keeps going – long battery life + fast charging = no more charger panic at penalty shootouts and plot twists.
  • Protects like it was built for KZN storms – IP68/IP69 durability for real-life Mzansi weather. This phone is built like a marathoner with the hustle of a sprinter. Long battery life pairs with lightning-fast charging, meaning you can live stream a three-hour concert, snap a hundred photos, and still have juice left for that late-night Uber ride.

The most quietly impressive feature of this device is its exceptional understanding of your preferences. With adaptive technology that learns from your daily habits, the user experience becomes increasingly intuitive over time.
Notifications are delivered at the optimal moments, the brightness adjusts to your mood, and shortcuts are discovered that you never knew you needed—it’s a phone that goes beyond mere responses; it truly comprehends.

According to a GSMA 2024 report, an impressive 88% of South Africans cite the camera as the most frequently used feature on their smartphones—making the launch of the Honor Magic7 Pro not merely a desirable option but a necessity.

In a crowded market of devices that all claim to be intelligent, this one stands out as truly intelligent. It’s not just smart; it’s aware. The kind of aware that raises questions about whether your phone might possess a deeper understanding of you than even your closest friend.

Available now in the captivating Lunar Shadow Grey colour for R29,999, the Honor Magic7 Pro represents the future of how we connect, capture, and carry our lives with us—in motion, in focus, and in sync.

*This article was sponsored by Honor South Africa