The world’s largest technology show, CES, formerly known as the Consumer Electronics Show and held annually in Las Vegas in the US, returned for its biggest in-person event since the pandemic hit.

At CES 2023 there was a huge emphasis on automotive. Manufacturers present included Mercedes-Benz, Volkswagen, Sony Honda, Peugeot and BMW. EVs were given noticeably more floor space than ever before.

Interest in standalone motor shows have been in decline or cancelled altogether, such as the Geneva International Motor Show, in favour of long-standing tech expos such as CES and Mobile World Congress Barcelona held in February. CES showcases cutting edge technology, prototypes and trends that usually set the tone for the year ahead.

Straight out of a science fiction movie is BMW’s i Vision Dee EV concept that marries technology and emotions. Dee stands for digital emotional experience, which offers a glimpse into BMW’s “Neue Klasse” of vehicles in 2025.

BMW CEO Oliver Zipse said: “It is our vision of pushing the boundaries between physical and digital perception. Dee embodies the next level of human machine interaction.”

He said hardware and software will merge to form an “intelligent companion’”, calling it the future for automotive manufacturers.

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