In a dazzling display of innovation, TCL illuminated the skyline of Sandton with a breathtaking event at The Leonardo Hotel.


Standing tall at 227.9 meters, The Leonardo, the tallest building in South Africa, became the canvas for TCL’s latest product launch, showcasing the brand’s commitment to pushing boundaries and delivering cutting-edge technology.

The event, attended by industry leaders, media representatives, top influencers, and notable personalities from across the country, was enlightening and exciting.

TCL reveals its TVs in style

At the heart of the event was the unveiling of TCL’s newest lineup of QD-Mini LED TVs and smart home appliances. The highlight of the evening was undoubtedly the introduction of the 115” X955 Max QD-Mini LED TV, the largest QD-Mini LED TV in the world.

This groundbreaking TV boasts a peak brightness of 5,000 nits and over 20,000+ local dimming zones, ensuring precise lighting and impressive contrast that promises to redefine the home theatre experience.

In addition to the X955 Max, TCL also introduced other excellent models in their QD-Mini LED TV range:

  • C855 Premium QD-Mini LED TV: Featuring dynamic HDR performance, vibrant QLED colours, and immersive ONKYO Hi-Fi audio systems.
  • C755 QD-Mini LED TV: Offering Quantum Dot technology and advanced Local Dimming for picture-perfect clarity.

It also revealed two of its QLED smart TV models, including the C655 PRO QLED TV and the C655 QLED TV. The C655 PRO is designed to deliver an exceptional visual experience with its innovative features.

Additionally, it showcased the gaming capabilities of its QD-Mini LED range of TVs, detailing a partnership with Activision-Blizzard’s Call of Duty on the night.

“We are excited to introduce our newest line of TCL products to our valued customers in the region, tailored to meet their evolving needs. By bringing the latest advancements in cutting-edge technology to the South African market, we aim to provide exceptional products that enhance lifestyles, promote health, and offer convenience through our innovative range of TCL TVs and domestic appliances,” said Mr Mike Chen, General Manager of TCL South Africa.

Expanding beyond TVs

TCL’s product launch didn’t stop at TVs. The brand also showcased its enhanced home solutions, which include the latest updates to their air conditioner lineup, such as the FreshIN 3.0 and BreezeIN models.

Additionally, TCL introduced the new Free built-in series refrigerator and front-load wash & dry machines, all designed to empower consumers to embrace healthier and more convenient lifestyles.

The evening was not just about product displays; it was also filled with exciting festivities. Attendees enjoyed a series of engaging activities, including live demonstrations of TCL’s latest technologies, interactive sessions with product experts, and exclusive giveaways.

Lucky winners walked away with some of the newest TCL products, including a TV that went to Tiktok star Kevin McLennan. Another handful of attendees walked away with soundbars and TCL smartphones.

More about TCL

Founded in 1981, TCL is a global leader in consumer electronics, operating in over 160 markets and reaching over 1 billion users through extensive partnerships. It’s currently the number two TV brand in France and in the United States – both impressive positions in a competitive marketplace.

In 2022, TCL’s global shipment of Mini LED smart screens increased by 26.8%, and it currently holds the title of the world’s Top 2 TV brand and the Top 1 98-inch TV brand.

During the launch event, attendees were treated to an impressive product showcase. The main attraction was no doubt the 115” X955 Max QD-Mini LED TV. This monster TV provides a cinematic experience with unparalleled visual quality, delivering picture-perfect clarity with cutting-edge Quantum Dot technology.

It’s clear that TCL continues to push the boundaries of innovation and excellence. All of its devices have full Google compatibility, offering the ability to control TCL devices smartly via Google Home and Android TV.

TCL’s product launch event at The Leonardo Hotel was a testament to the brand’s dedication to innovation, excellence, and accessibility.

And that shows in the pricing of these TVs. The entry-level C655 QLED TVs start at just R7,999 for the 55’’ model, R9,999 for the 65’’, R15,999 for the 75’’, R22,999 for the 85’’ and 49,999 for the 98’’.

Its most affordable QD-Mini LED 4K model, the C855 will cost you R24,999 for the 65’’ offering. The monstrous, first-in-the-world QD-Mini LED TV 115’’ X955 Max will cost you a whopping R399,999.

TCL’s TVs can be purchased at HiFi Corp, Incredible, Pick n Pay and Takealot, and as of recently, Game and Makro.

*This article was sponsored by TCL South Africa