Naked collabs with local artists

Digital insurance platform Naked has partnered with local artists for its for it’s The Art of Making a Difference campaign. It is aimed at showcasing how some of its charities and causes are giving back to the community.

The company has partnered with eight South African artists to create original artworks inspired by some of the causes supported through The Naked Difference.

In a media statement, the company explained that The Art of Making a Difference collection tells the story of the causes it supports through a curated collection of graphic poster artworks, with each piece celebrating the mission and impact of a different organisation.

They include reforesting South Africa’s landscapes and addressing inequality to supporting survivors of gender-based violence.

Anyone can pre-order the artworks via Naked, available as tote bags and limited edition prints until 14 November, will all profits going directly to the causes and charities.

Full list of artists, their artwork and causes:

1. Lazi Mathebula– The Boy is Doing It bursts with youthful energy, celebrating Door of Hope’s mission to give every child a brighter future.
2. Xia Carstens– Fly High was inspired by Greenpop’s reforestation work that breathes new life into South Africa’s landscapes and communities.
3. Ziyaad Samsodien– Dog Park celebrates Oscars Arc WOOF Project and the joy of adoption – showing how community and compassion can change lives.
4. Imile Wepener– Embrace, created for Cotlands, capture’s the organisation’s vision for children to thrive through play and education.
5. Phathutshedzo Nembilwi– Sunday Lunch pays tribute to the Kolisi Foundation, portraying community, care, and the quiet strength of women shaping change.
6. Eva Faerch– Teaching to Fish reflects ForAfrika’s mission to empower communities through food security and sustainable livelihoods.
7. Studio Muti– Good Morning Sunshine captures the optimism and hope that Good Morning Angels brings to communities in need.
8. Studio Muti– Delta Park celebrates Jozi Trails and its vision for accessible, shared spaces.

Sumarie Greybe, co-founder of Naked says the artists have created stunning artworks that capture how our partners are shaping a better South Africa.

“We love how these beautiful artworks bring the causes to life and help people to connect with the groundbreaking organisations and the dedicated people who work tirelessly to uplift communities and create a brighter future for all.”

The Naked Difference came about because unlike traditional insurers, Naked charges a flat fee to cover its running costs, with the rest of the premiums going into a shared pool to pay claims, it says.

“At the end of each financial year, any surplus funds left in the claims pool are donated to causes chosen by customers through the Naked Difference — ensuring that surplus funds support positive change in South African communities rather than adding to company profits.”

For 2025, Naked has earmarked R1.1 million for these causes and communities, chosen by customers. Since 2020, Naked has now donated a total of R4.3 million through the Naked Difference, supporting a growing network of local organisations. [Ed: Nafisa Akabor is a paying customer of Naked and has selected TEARS as her preferred charity organisation].

“Our business model is based on shared value and the idea that insurance should be more transparent, digital, and socially conscious. Because we don’t profit from the claims pool, customers know they’ll never have to fight for a valid claim and they get to be part of something that gives back to the causes and communities they care about. By being intentional with their choices,  customers can make a tangible difference and help to build a more sustainable, fair, and compassionate world,” says Greybe.