Under Armour has unveiled their 2024 tech and product range at their HQ in Cape Town.
Distributed by Apollo Brands, the new range highlights three key areas of focus:
- Base layers – for heat and cold
- Unstoppable collection – made for style
- Infinite – the run category collection
Base layer technology
In its media release, Under Armour highlighted its base layer technology through new apparel for Heatgear, Coldgear, Iso-Chill, and Authentics. The base layers are designed to offer a next-to-skin fit, regulating temperature and providing essential support for every athlete, said UA.
The base layer product offerings include:
- HG Armour Tee (feel cool, dry, and light)
- CG Armour (feel warm, dry, and light),
- HG Armour Iso-Chill (makes you cooler so you can work longer)
The above have moisture-wicking and temperature-regulating properties.
A premium sportswear line described as “clean, premium and a future-looking sports style”. It is made from UA performance technology and premium materials to offer style and comfort.
UA says the woven fabric, enhanced with an EcoStorm finish, ensures superior comfort and durability, with the jackets composed of 90% Polyester and 10% Elastane, and the bottoms available in 100% Polyester or 90% Polyester/10% Elastane options.
The jackets offer versatility, aimed at post-workout recovery, travel, and everyday activities. It is loose fit for comfort and has pockets. The bottoms have cargo and wide-leg silhouettes, for an oversized fit, including pockets.
UA will focus on its Infinite range in 2024, specifically on the Infinite, Infinite Pro, and Infinite Elite.
Infinite: Made for runners with its Deluxe Comfort System, featuring an Ortholite sock liner and PU strobel underfoot for ultimate step-in comfort. It uses HOVR technology that offers lightweight cushioning and high rebound responsiveness to move forward. The Circular Knit full-length upper contributes to breathability, durability, and lightweight containment. The shoe is equipped with a durable rubber outsole that provides traction and durability, ensuring proper flexibility for an efficient toe-off during each stride.
Infinite Pro: Designed to deliver an elevated and comfortable running experience with various tech features. This includes lining for comfort and a snug fit; heel impact reduction for stability; and a balanced outsole. The upper offers 3D print details and has breathability. The lightweight Pebax foam midsoles offers soft landings, springiness, and energy return. The one-piece bead foam midsole, softer, lighter, and more flexible, ensures a plush and bouncier underfoot experience for runners.
Infinite Elite: It promises an uninhibited running experience with its resilient and springy core. The outsoles have reinforced heels for additional guidance, flexibility, and dispersion of impact forces for a smooth ride. It is made plush with HOVR+ cushioning, using intelliknit upper technology for a dynamic fit. It has a pull tab for easy entry, and an outsole for durability and lightweight rebound. Foam insoles contribute to a soft, light and flexible underfoot experience.
More info on UnderArmour.co.za or download the Android or iOS app.