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TikTok workshop highlights

TikTok South Africa recently held a workshop in Johannesburg to help separate fact from fiction about its product, along with sharing insights on how to use the platform to drive business.

It is clearly stemmed from the perceptions people have about TikTok, the countries that banned government officials from downloading the app on their works phones, and most notably, the US wanting to ban TikTok. You can catch up on what has been on the news here, via this article from the Verge on 4 August 2023.

Despite that, TikTok has surpassed over 1.1-billion monthly active users and was the most downloaded app globally in 2022. It received 672 million downloads, according to Statista, followed by Instagram at 548m and Whatsapp 424m.

At its workshop, TikTok asked all the Joburg attendees including media, influencers, content creators, brands and plus ones to share what they felt while using the app, via a URL, anonymously, with the sentiments shared on screen in real-time. Most of the replies were positive. It was anon so some people were totally honest, too!

The company believes its user-friendliness and intuitiveness has enabled individuals from different backgrounds to find their voice and show their creativity. An interesting stat shared from the Power of Creators report by IPSOS was that 85% of users who discovered a product from creators on the platform moved straight from discovery to purchase. That’s a staggeringly high figure.

The company says it has emerged as a powerful marketing tool for businesses looking to expand their reach and engage with a dynamic audience.

Here are some of the highlights from the workshop:

WAYS TO BUILD YOUR COMMUNITY 

SCREEN TIME TOOLS FOR WELL-BEING

PRIVACY AND SAFETY OF YOUNG MEMBERS

MYTH VS. FACT

We were also quizzed about features on the platform, given a quick 101 on how to use it (don’t use #FYP ever!), and heard from content creators and brands how they use it. It was overall a fun, engaging evening, credit to TikTok for doing things differently.

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